A rebranding campaign for “The New Deal Skateboards”, a brand for young people, 

who live in a big city, enjoying it to the fullest, and bringing a fresh breath of air to its culture. 

For this project we’ve developed: brand book, brand magazine, brand video, brand strategy 

on social networks and an “activation” campaign. My role was mainly that of editorial management.

In this part of the project we were working on a magazine for a brand that targets open-minded 

and progressive youth who stand for justice and freedom of speech. We felt compelled to include 

more colors and free-forms in the layout.

Group Project for the Metaproject Laboratory at Politecnico di Milano

Group — Nicoletta De Pace, Simone D’Onofrio, Martina Galofaro, Giovanni Lombardi, 

Angelica Musitelli, Kseniia Obukhova, Alberto Piazzalunga

Professors — Paolo Cicuccarelli, Fabrizio Piccolini

a.y. 2016-2017